The book: The Five Life Stages of Nonprofit Organizations, by Judith Sharken-Smith, illustrates an incremental, developmental approach to communications improvement:
Stage 1- Imagine and Inspire -The 'Big Idea'
The work of an organization in this phase may be
to define the problem they wish to solve in terms that
they can be understood and identified with.
Stage 2 -Found and Frame - Organizational structure begins to formalize in this stage. The leader is working to attract resources such as start up funding, volunteers or staff to help them work toward their dream.
Stage 3 Ground and Grow - The Executive Director often takes a more visible role in the community,
speaking out at city council meetings or other high profile events. Increased public awareness creates
demand for the work.
Stage 4 Produce and Sustain - In this phase, leadership is often spread through several levels of the organization.Campaigns are working in full swing . Communications efforts often become more driven by the group’s goals.
Stage 5 Review and Renew - initiated by the conclusion of a campaign, and whether win or a loss, the organization begins this stage by evaluating and planning for next steps. The next question for the organization becomes, “What is the NEXT BIG IDEA?... and the Loop continues...
Communications Counsellors need to love what they do- The cycle is: one hectic, life-changing project into another!
Stage 1- Imagine and Inspire -The 'Big Idea'
The work of an organization in this phase may be
to define the problem they wish to solve in terms that
they can be understood and identified with.
Stage 2 -Found and Frame - Organizational structure begins to formalize in this stage. The leader is working to attract resources such as start up funding, volunteers or staff to help them work toward their dream.
Stage 3 Ground and Grow - The Executive Director often takes a more visible role in the community,
speaking out at city council meetings or other high profile events. Increased public awareness creates
demand for the work.
Stage 4 Produce and Sustain - In this phase, leadership is often spread through several levels of the organization.Campaigns are working in full swing . Communications efforts often become more driven by the group’s goals.
Stage 5 Review and Renew - initiated by the conclusion of a campaign, and whether win or a loss, the organization begins this stage by evaluating and planning for next steps. The next question for the organization becomes, “What is the NEXT BIG IDEA?... and the Loop continues...
Communications Counsellors need to love what they do- The cycle is: one hectic, life-changing project into another!
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