The organization is a microcosm of society. As a corporate communicator, you are responsible for giving counsel to everyone. You are about relationships in the organization to create best outcomes.
For example,with an understanding of the hierarchy of an organization, the communicator will choose to counsel the heads of the organization personally to maintain status quo.
As corporate communicators, we have an even greater responsibility than the average man to understand the culture of the organization in which we operate, and to individualize our communication to be relevant to individuals within the organization. The same thing communicated and found offensive by the receiver, may be met with acceptance if communicated in a way considered acceptable by the same receiver. Always remember that people's norms, values and attitudes are governed by experiences including the psychological and cultural.
For example,with an understanding of the hierarchy of an organization, the communicator will choose to counsel the heads of the organization personally to maintain status quo.
As corporate communicators, we have an even greater responsibility than the average man to understand the culture of the organization in which we operate, and to individualize our communication to be relevant to individuals within the organization. The same thing communicated and found offensive by the receiver, may be met with acceptance if communicated in a way considered acceptable by the same receiver. Always remember that people's norms, values and attitudes are governed by experiences including the psychological and cultural.
No comments:
Post a Comment